Products built from the strategy up.
Ivey Business School student bridging strategy and execution, turning unclear problems into decisions that actually ship.
Experience
Strategy within Digital Business and Technology Solutions.
Developed product marketing strategy for Memory Forms.
Supported Global Corporate and Transaction Banking.
Aura Startup Partners
Jan 2024 - Apr 2024Advised seed-stage startups across finance, operations, and sales strategy.
Projects
Toolstack.io: Streamlining Software Discovery
Built and launched a specialized discovery platform to help professionals navigate software overload and make confident tool choices.
2026
DentaQuest: Enterprise Intelligence Platform Strategy
Led product strategy and cross-functional alignment for an internal intelligence tool, securing executive buy-in for a $535K investment.
2025
Formaloo: Memory Forms Product Marketing
Developed the Go-To-Market and product marketing strategy for Memory Forms, driving feature launch and adoption.
2025
JA Spark: Democratizing Youth Entrepreneurship
Conceptualized the strategy and product design for a scalable EdTech platform democratizing entrepreneurial education for underserved youth.
2025
TD MySpend: Next-Gen Financial Health Experience
Proposed a strategic product revamp of a major banking app to drive deeper engagement and healthier spending habits.
2025
View all projects